Flexabed opened for business in 1969 and has become a force in the flexible bedding industry. As they grew and their existing client base aged, they needed to reposition themselves to reach GenX-ers and Millennials who are increasingly making bedding decisions for themselves and their families. The new Flexabed is bright, clean, and friendly with a focus on middle-aged buyers in the luxury market.
“A Higher Standard”
“Dream Up Your Perfect Rest”
Social Media Posts
A series of engagement-focused posts on which users can vote and discuss.