From airy roadside diner
to stylish, urban eatery.
In light of a recent remodel, it became apparent that this restaurant’s brand would need to reflect their contemporary, urban space in downtown Chattanooga.
Moving away from the dated diner sign look, the new logo presents a more contemporary, urban feel while retaining the same type styles.
For food photography, gentle, moody lighting sets the atmosphere for intimate, romantic appeal. Dark, textured backgrounds lend warmth and comfort. While a human element is present, most of the shots are centered on food, utensils, drinks, and architecture in macro focus with soft side-lighting, giving the photos an element of cohesion when played beside each other.