Rise Cafe

The contemporary W Hotel in Atlanta opened a high-end cafe in their lobby, catering primarily to existing hotel guests. With morning-only hours, the brand could focus on becoming part of people’s morning routine. Subtle art-deco-inspired sun rays above the logotype—and the name itself—call to mind the optimism of a new day ahead. Utilizing the sturdy (and proprietary) W Sans typeface, Rise harmoniously coexists within the experience of the hotel, while developing its own casual, simple vernacular.

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