Moore’s Seed and Grain Farms

Moore’s Seed & Grain Farms and its two plant-based product lines needed cohesive branding that would bring their businesses together and make them stand out in the agricultural seed and feed industry. Something simple and iconic was in order. Each of the farm’s 3 branches are symbolized by shapes that are indicative of the 3 […]

Vulcan Hammer

The world’s longest-lasting pile driver. The only steam-powered hammer on the market. When you look into pile driving equipment, Vulcan Hammer stands out immediately, but their old look was falling flat. The new, modern Vulcan Hammer reimagines the downward pointing “Vulcan V,” in its signature vivid red, and extrapolates a contemporary brand that is bold […]

J. Gibson Clothiers

This custom monogram and logotype for a fine-quality custom men’s clothing boutique is contemporary enough to capture the attention of a younger, stylish man, while not alienating older and more traditional customers. Rich blue and gold, along with a thin, uncommon typeface gives the brand a touch of elegance.


This sports surfacing and equipment company has not let any grass grow under their feet. They specialize in flooring and gym equipment installations, and, with the launch of this new look, are moving into exterior athletic surfacing. The sturdy, italic type connotes movement and strength, while graphic treatments reference speed and the motion of a […]

The Friesen Center

The Friesen Center is an aesthetic medicine practice specializing in laser aesthetics, injectable treatments, and minimally-invasive surgeries. They received a new look that exudes luxury. The juxtaposition of a crisp, traditional font in the logo with a thin, fashion font on the website suggests the combination of traditional medical knowledge with visual aesthetic expertise offered […]

Smiles of Chattanooga

A popular and friendly dentist was long overdue for a web presence that sold people on his team’s warm demeanor and the office’s up-to-date technological approach. With a brand update that features a handwritten accent font, a muted color palette, and gentle portraiture, Smiles of Chattanooga’s new look is personable, authentic, and current. Website

Nature’s Gold

For local cage-free egg farm owner, Andrew, Nature’s Gold was a brand with much potential, and he was dedicated to pushing the farm forward. But before approaching Whole Foods Market and other major grocers in the area, Nature’s Gold needed a professional look and a great leave-behind brochure. Their new brand has a sturdy, traditional, […]

RH Smithson

This classic logo was developed for a high end upholsterer whose clientele appreciates tradition and timeless elegance. Soft, rich language and a pastel color palette speak to the qualities of fine fabric and set an artfully subdued tone for the brand. Logo Alternates

Chattanooga Theatre Centre

This long-running theatre company in Chattanooga needed an update that positioned their productions and activities as bold, modern, and imaginative. An experimental type treatment and a site design that implements a changing accent color became metaphors that symbolize the daring creativity of their approach and the breadth of their offerings, respectively. Logo Evolution Website


Flexabed opened for business in 1969 and has become a force in the flexible bedding industry. As they grew and their existing client base aged, they needed to reposition themselves to reach GenX-ers and Millennials who are increasingly making bedding decisions for themselves and their families. The new Flexabed is bright, clean, and friendly with […]