Public House

From airy roadside diner to stylish, urban eatery. In light of a recent remodel, it became apparent that this restaurant’s brand would need to reflect their contemporary, urban space in downtown Chattanooga. Logo Evolution Moving away from the dated diner sign look, the new logo presents a more contemporary, urban feel while retaining the same […]

Urban Story Ventures

This venture firm is focused on strategic acquisition and innovative redevelopment of properties in Chattanooga. They dream big, and they make sweeping changes on the landscape of the city, but their previous website was not communicating their scale. Recognizing it was time for an update, Urban Story wanted a minimalistic look that balanced innovation and […]

Il Primo

The premier Italian restaurant in Chattanooga, Il Primo, was set to open a second location outside of town. Their new website was designed with elegance and simplicity in mind, seamlessly promoting both locations with clarity. The updated menu is set up in live type to allow it to be searched and indexed by search engines—which […]

The Friesen Center

The Friesen Center is an aesthetic medicine practice specializing in laser aesthetics, injectable treatments, and minimally-invasive surgeries. They received a new look that exudes luxury. The juxtaposition of a crisp, traditional font in the logo with a thin, fashion font on the website suggests the combination of traditional medical knowledge with visual aesthetic expertise offered […]

Smiles of Chattanooga

A popular and friendly dentist was long overdue for a web presence that sold people on his team’s warm demeanor and the office’s up-to-date technological approach. With a brand update that features a handwritten accent font, a muted color palette, and gentle portraiture, Smiles of Chattanooga’s new look is personable, authentic, and current. Website

Chattanooga Theatre Centre

This long-running theatre company in Chattanooga needed an update that positioned their productions and activities as bold, modern, and imaginative. An experimental type treatment and a site design that implements a changing accent color became metaphors that symbolize the daring creativity of their approach and the breadth of their offerings, respectively. Logo Evolution Website


Flexabed opened for business in 1969 and has become a force in the flexible bedding industry. As they grew and their existing client base aged, they needed to reposition themselves to reach GenX-ers and Millennials who are increasingly making bedding decisions for themselves and their families. The new Flexabed is bright, clean, and friendly with […]

Dr. Norleena Gullett

Dr. Gullett takes a personal approach to oncology, treating the patient before the disease. Her new brand balances the look of a medical professional with something more personal and relatable. A variety of weights, sizes, and styles of type give character to her contemporary look and the use of large portraits humanize her brand. Anatomical […]